Local SEO is an important one for small business owners. Being one of the Best SEO company in Coimbatore, Tamilnadu – India, We are providing Local SEO services to boost your website traffic and visitors.
What is Local SEO?
Many persons asking what is local SEO and how it will help to increase visitors. In this world Internet usage is growing dramatically day by day. People don’t want to spend the time to roam the city and search the products and services. They simply come to the internet and find their need easily.
Take an example of Ganapathy Silks and Pothys. These two Giant Traders are known by everybody in Coimbatore. The reason is they are marketing their brand and products. They are using all Digital Marketing techniques to improve their service.
Not only in Coimbatore but also Tiruppur, Chennai, Erode, Salem, Trichy and many city persons knew only iconic brands. Other Brands and companies are known by only a few persons. If you want to improve your service, you need to do Digital marketing. Local SEO is the Best way to promote your products and business in the particular city.
Local SEO is optimizing your keywords with the local search terms and promote your website on the internet. Let’s see how to do it.
Local SEO Company:
There are some of the SEO companies only do few of the things to market the products. But in Online, there are enormous way to promote any business. If you are a business owner, then you should have competitors in your field. Everybody invest to become a number one businessman in the City or State or Country. If you are one among that then you should definitely think your website should be first place in google search results. By doing all kinds of optimization we can rank your website on top of the google search.
Local SEO Optimization Techniques and Tips:
Google My Business Page:
This is the first thing to for your Local Business growth. Create a Google My Business page and verify the address. Adding Proper Business Name, Business address, Phone number, Website, Images and the category is the important factor when we create a Google Business Page. Accurate information is the important one when we create a google my business page. We follow Google My Business Guidelines and create a Business Page for clients.
Advanced Tips: When we create a Google My Business Page adding Company Email address, Phone number (Avoid Toll-Free number), Website, Long Unique Description and as much as images will help to gain more customers.
On Page SEO Optimization:
On Page SEO optimization is the important thing for SEO. You should create a website as SEO Friendly. Follow this article for creating SEO Friendly website.
Some of the Important Factors to be considered for On Page SEO:
There are plenty of questions like “What is On Page SEO?”, “How to do On Page SEO“, “Is there any techniques available for On Page SEO?”, “Simple On Page SEO Optimization techniques?”. So, here we update powerful On Page SEO factors here. By using these techniques we can rank your website easily on Google. Most of the SEO companies don’t explain all these things. But we are transparent that’s why we gave the technical details here.
Simple way to rank your Website by only On Page SEO:
If anybody found your website by using your keywords in Search Engines, they need to stay your website. If they do not spend more time on your website, then highly spend website will rank on Google.
Adding videos into your blog post or Website (video should be related) will definitely give a hand to rank your website on the top page. If you are adding videos into your website, then definitely some of the visitors will watch those videos. If the video will play more than 5 minutes means, that is enough time to spend visitors on your website.
Unique On Page Optimization Techniques:
Title Tag:
Title Tag Should be Unique and should be catchy. You can add the following word to your title tag which will definitely help you to get more clicks from SERPS.
- how to
- Top 10
- Best of
- List of
these will help to increase more CTR.
Headings:
Use all Headings tag for your website. H1, H2, H3, H4, H5, H6 are headings tags. Use all these headings tag to mention key points for your website. Don’t use too much which affect your results.
URL structure:
Add your keyword into URL. This is not effected any ranking factor. But when a user searches your keyword, Keyword URL will bold.
Original Contents:
Adding more content will help you rank on google without any backlinks. 300 to 700 words is the best usage of contents. Don’t copy contents from other sites.
Paragraph:
Write your content with a proper paragraph. If you are not writing content with Paragraph, the user will hard to read your post.
Alt Tag:
Add images to your website. Those image title tag and Alt Tag should be contained with your targeted keyword.
By using these On page techniques you can easily rank your website in top of the google results without giving any backlinks.
Building Authority Citations:
Yellowpages, Bing, Yelp, Yahoo, Facebook, and Linkedin are some of the Authority Citations Site. We have to create a Citation on those sites with our Company Profile. This will help to get high quality backlinks. Use your Website Company address, Phone Number, and Name when creating citations. They are verified either by your address or Phone number. So, Be careful to give the details.
Customer Reviews:
Ask Your Customers to Review you business. Facebook Reviews, Google Reviews, and Yelp reviews will help to get more attention from visitors.
These are the essential things to do before started Link Building.
Link Building:
By perfectly did all the steps mentioned above, you can get some of the visitors to your website. According to your competition, your website may in the 3rd page or 2nd page or sometimes in a 1st page. If you are 1st result then don’t worry, there is no that much competition. Bust If your website is on the second page or 3rd page or nth page means you need to build links to appear your website as 1st page of the Search Engines Like Google, Bing, and Yahoo.
Off Page SEO:
There are many ways to get links to your site. But this is very important one. If you do link building unnaturally, then your website rank will be dropped. So, Maintain the scale for link building and Authority link building will help you to take your website as #1 spot of the search results.
Rich SEO’s Top 5 Off Page SEO tactics & tips
Off page SEO played a huge role while ranking your website on Search Engines like Google, Yahoo, and Bing. Without Off page SEO, you can’t able to rank high competition keyword.
Plenty of people still doesn’t aware of Off page SEO.
Just getting the links is not help for rank your keyword. In older days getting links is the only factor influence the ranking. But now Google becomes smarter. There are 20 attributes that influence the link value.
I saw some of the people getting an excessive amount of links within a short span of time and worried about ranking. Here quality is the matter. So, Getting the quality links only influence the ranking.
You don’t even to get lots of links from various sites. Instead of concentrate on quality link building campaign.
1. Relevance:
I think Relevance is the most important thing we need to consider while doing link building. We have checked and analyzed this factor on our personal test sites. We found lots of correlation on this relevance factor.
An example of relevance:
Suppose if you post one article about “Top 10 best water filter”. This is very high competitive keyword and you need to get a relevant backlink to dominate SERP results. What you need to do is do outreach to the “Water filter related” sites and get the links. If you are doing like this means, a few quality links are enough to rank.
Instead, you dig into the comment backlinks on the irrelevant blog, directory links, irrelevant forum links, & irrelevant content links will not help to rank your post.
2. Anchor Text:
Anchor Text played as a second huge role for competitive keywords. Here exact match keyword influences the SERP.
3. Do follow or No follow:
Do follow links are the best links compared to No follow. But building only Do follow links is the bad sign for Google.
4. Authority:
Domain Authority is a solid factor to consider while doing off page SEO. One link from DA 50+ site is equal to 100 DA 0 sites. So, Make sure check this before you send your outreach mail.
5. Link Location.
Don’t build link on two many external links page. Consider your link on top of the page and user can able to click on that link. This is also the definite factor.
These are the top 5 tips and tactics while doing Off page SEO for your site.
If you have any other tips please share with us in the comment section.
Professional Local SEO company Coimbatore:
Rich SEO is one of the Best SEO company in Coimbatore. We have offer best price for doing Local SEO in Tamil Nadu, India. So, Contact Us to get more details about us.